Suitable Location, Suitable Time: The Performance of Send Time Optimization


In early 2015, Oracle Responsys launched our initial Send Time Optimization (STO) element. STO gave entrepreneurs the capacity to deliver an e-mail at the most best time to every individual consumer in their concentrate on audience. Early adopters of STO noticed promising success with bigger open up charges owing to the emails appearing closer to the top rated of consumer inboxes when they are the most engaged.

Because its debut, Responsys has ongoing to increase on our STO offering. This year, we launched a new Send Time Optimization stage in Application that simplified the use of the element. The adoption of STO grew and entrepreneurs ongoing to see excellent success. 

For illustration, in October, a huge department retailer chain noticed an 80% enhance in distinctive open up charges with an e-mail they sent employing STO as opposed to all those who had been sent the same e-mail at a default deliver time. This was accompanied by a 34% decrease in bounces, which was a byproduct of the e-mail currently being sent to the ISPs in smaller sized batches. In limited, a lot more emails bought into the inboxes and a lot more prospects are responding to them.

With its simplicity of deployment and efficient end result, STO must absolutely be part of your arsenal of marketing practices to enable increase responses to your emails.

For a lot more information about the Oracle Advertising and marketing Cloud and our dispersed marketing choices stop by our internet site or request a demo!


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