‘B2B startups in India are creating inroads in organization space’ — Madhurima Agarwal, NetApp Excellerator


This short article is section of the YourStory collection Startup Hatch, about incubators, accelerators and makerspaces in the startup ecosystem. See before profiles of initiatives at IIT Bombay, IIM Bangalore, BITS Pilani, NCL, Tata Elxsi, Axilor, NID, IIIT-Bangalore, IIIT-Hyderabad, Vellore Institute of Technology, PSG Coimbatore, Workbench Projects, Makers Asylum, Appy Hrs, Turning Concepts. Ashoka Innovators, and Startup Leadership Programme.

Madhurima Agarwal is Senior Supervisor at NetApp Excellerator. She has over 14 several years of practical experience, unfold across enterprises and startups. She was the Director for Company system at CommonFloor. Madhurima is an alumna of IIM, Ahmedabad.

She labored in London as well as in India with renowned financial companies such as Goldman Sachs and Fidelity Investments. She is an ex-entrepreneur and has donned the hat of a mentor, advisor and investor for various startups. NetApp’s solution releases are pushed by Ajeya Motaganahalli, Director, Engineering Programmes.

Madhurima joins us in this job interview with updates on the journey, achievements and messages of NetApp Excellerator.

YS: What was the founding vision of your accelerator, and how is it supported?

MA: NetApp released this programme with the sole intention of fostering innovation in our ecosystem. We have been a startup once and we would like to give again to the ecosystem in the greatest way we can. We would like to shorten the innovation cycles of these startups centered on the experiential journey we have undergone ourselves

YS: Which startups have graduated from your accelerator so significantly?

MA: We experienced the Demo Working day for our 1st batch on December 12. Right here are profiles of some of the startups:

Adya is a SaaS knowledge security platform that helps firms secure their knowledge from insider theft and from ransomware. It has a ‘cloud scale true-time learning engine’ that analyses situations from knowledge sources in true-time and presents alerts in situation of abnormal conduct.

Enclouden is focussed on automating IT infrastructure on a private cloud/VDI resolution. It presents automated self-therapeutic and self-controlling attributes to deal with, check, and safe distributed IT systems.

Lightmetrics is developing computer software for ADAS and movie analytics to make driving safer and much better recognize driving conduct. Its components agnostic SDK allows it to get the job done on a assortment of units like smartphones, tablets, and sprint cameras.

Scalend Insights Application is an AI-enabled platform that tracks customer interactions true-time across several channels. It cleanses and integrates knowledge, permitting prediction of customer’s conduct and actions.

Vaultedge automates lawful workflows employing synthetic intelligence so that attorneys can concentrate on higher value duties. It can extract clauses as well as related knowledge points, and presents categorisation of contracts.

VitaCloud is a digital wellbeing platform that empowers medical professionals to deal with serious illnesses remotely, employing connected technological know-how, knowledge and the human contact. Its ‘Internet of Medical Things’ (IoMT) platform brings together variables about biometric vitals, meals, actual physical exercise, and medication, and maps the romantic relationship involving life style, metabolic possibility factors, and serious illnesses.

YS: What would you say are the best a few prospects for Indian business owners?


Very first, setting up globe course merchandise for the substantial Indian inhabitants with a one of a kind demography.

Second, delivering alternatives to world-wide organization scale worries (I see a lot more and a lot more B2B startups quietly creating inroads in the organization area).

Third, driving on the momentum that the governing administration is building for a digital India.

YS: What are the key worries confronted by startups in India, and how can you support bridge the gap?


  1. Comprehending organization scale: This is a person of the issues most B2B startups encounter as they test to scale their resolution from an SME to organization scale. NetApp helps startups on the complex and company aspect to construct their merchandise and system in such a way that they are scalable and can cater to an enterprise’s requirements.

  1. Entry to consumers: Company profits can be very long and acquiring to the suitable particular person to speak to can alone take months. NetApp companions with pick startups and helps them shorten the cycle by acquiring accessibility to the suitable particular person to converse to early on.

YS: What is the selection conditions for startups in your accelerator?

MA: There are several parameters we seem at, of which the crew is primary. We seem at the quality of the crew. The phase and concept are also essential parameters. Also, we are extremely conscious of the point that the startup should be in an location in which NetApp can increase value.

YS: How would you differentiate your accelerator from the other accelerators in the area?

MA: We present mentoring, accessibility to consumers, investor connects, co-doing work area and a grant of fairness-free $15,000. With NetApp’s rich background of innovation and experience in knowledge management, we are giving startups the suitable mentorship — both complex and company. Additionally, we get greatest-in-course world-wide marketplace gurus to support them determine their company system and concentrate.

Our B2B accelerator programme has been developed to support startups produce revolutionary globe-course merchandise and alternatives that are market-ready. The programme allows startups to use NetApp experience and its ecosystem of companions, issue issue gurus and consumers to realise the greatest potential of their revolutionary concepts.

YS: What would you determine as success for your accelerator?

MA: I take into consideration the NetApp Excellerator to be productive if the startups in our cohort triumph. Achievements for the startups can imply any or all of a few items: acquiring consumers, elevating investment, and creating substantial enhancements in their solution offering.

We just concluded the 1st cohort and are thrilled with the success the startups have achieved. In the 1st cohort of the 6 startups, I am fired up to share that we have viewed success across all a few factors. One particular of the startups has elevated an angel spherical, yet another is in the center of a VC spherical.

Two have pivoted and developed a powerful solution that is getting lot of traction in the world-wide market nearly all have experienced several customer introductions and are progressing speedily with GTM. One particular startup has turn into a NetApp Alliance partner, which is a coveted status.

YS: How do you assess and distinction India’s accelerators with that of other countries such as the US and China?

MA: We seemed at a lot of accelerators abroad and really feel that we are at par with the world-wide accelerators. A key variance, nevertheless, is having a fund and getting fairness stakes.

The ecosystem as a complete has an effect on the form of exposure the startups get, and I have unquestionably viewed substantial strides being designed in that area. Extra MNCs are opening up accelerators or innovation centres in India.

YS: What are your suggestions for Indian policymakers to make company less difficult for accelerators, traders, scientists and startups in India?

MA: Having a think tank that contains top accelerators and traders is essential. They are the individuals who have interaction with startups at all phases and recognize the very long-expression impact they can have on the economic system. Combining organization practical experience with investment acumen is a gain-gain and can increase a lot of value to startups.

I would recommend searching at Israel in which the governing administration has some really accelerator welcoming insurance policies, and invests in setting up accelerators. They also support the startups get revenues by licensing their IP or enabling exits. These types of measures can be a sport changer for the startup scene in India.

YS: What are your suggestions or words and phrases of inspiration to the startups and business owners in our audience?

MA: The globe is altering, and the tempo of alter is speedier than at any time, and it is being pushed by startups. The business owners are disrupting the globe, and now is the most conducive setting to be an entrepreneur in.

It can be pretty lonely being an entrepreneur, but it is the concentrate and grit that retains you likely. There will be a hundred voices throwing suggestions at you, but pay attention to your coronary heart (of course don’t go away your brain driving!) and you shall prevail.


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